I spent my earlier career working for vastly growing start-ups, learning very quickly the significant role branding and aesthetics play in cultivating business success. My passion for brands led me to go on and study a Bachelor of Creative Arts and Design, majoring in Graphic Design and obtaining a Dean’s Award for Academic Excellence.
My strong background in business and marketing support, coupled with my freelance career, has seen me produce a wide range of successful design outcomes for a number of small to medium sized corporates, arts organisations, sole traders, and community-based not-for-profits.
I am focused on strategically leveraging user insights to reach measurable outcomes for successful engagement. My strengths are layout and digital design and projects that see me harnessing my passion for effective storytelling and messaging.
I am also an experienced copy and content writer which has played a valuable role in my design and marketing trajectory.